6. Fill in the gaps with the words from the box: “out-of-home advertising”, integrated, “advertisement”, advertising agency, digital media, signs, traditional advertising, sellers, online, television. 1) After the Great Fire of London the word ______ began to be used by the London Gazette. 2) ______ is digitized content (text, graphics, audio and video) that can be transmitted over the Internet or computer networks. 3) A fully ______ approach to advertising can actually save money. 4) Barkley is the largest employee-owned ______ in the US. 5) Digital advertising is similar to and different to ______. 6) ______ is one of the most expensive forms of advertising, but on the other hand it reaches a very wide audience. 7) Music was a centuries-old advertising form in China in which ______ sang songs and played instruments while selling their goods. 8) The term ______ describes any type of advertising that reaches the consumer when he or she is outside of the home. 9) If you see an advertisement via the Internet, then it is classified as ______ advertising. 10) Large colourful outdoor ______ can easily catch the attention of passers-by.

Перевод задания: Заполните пропуски словами из рамки.

1. After the Great Fire of London the word “advertisement” began to be used by the London Gazette. (После Великого лондонского пожара слово «реклама» стало использоваться газетой London Gazette.)
2. Digital media is digitized content (text, graphics, audio and video) that can be transmitted over the Internet or computer networks. (Цифровые медиа — это оцифрованный контент: текст, графика, аудио и видео, который можно передавать через Интернет или компьютерные сети.)
3. A fully integrated approach to advertising can actually save money. (Полностью интегрированный подход к рекламе действительно может сэкономить деньги.)
4. Barkley is the largest employee-owned advertising agency in the US. (Barkley — крупнейшее рекламное агентство в США, принадлежащее сотрудникам.)
5. Digital advertising is similar to and different from traditional advertising. (Цифровая реклама похожа на традиционную рекламу и отличается от неё.)
6. Television is one of the most expensive forms of advertising, but on the other hand it reaches a very wide audience. (Телевидение — один из самых дорогих видов рекламы, но, с другой стороны, оно охватывает очень широкую аудиторию.)
7. Music was a centuries-old advertising form in China in which sellers sang songs and played instruments while selling their goods. (Музыка была существовавшей веками формой рекламы в Китае: продавцы пели песни и играли на музыкальных инструментах, продавая свои товары.)
8. The term “out-of-home advertising” describes any type of advertising that reaches the consumer when he or she is outside of the home. (Термин «наружная реклама» обозначает любой вид рекламы, с которым потребитель сталкивается вне дома.)
9. If you see an advertisement via the Internet, then it is classified as online advertising. (Если вы видите рекламу в Интернете, она классифицируется как интернет-реклама.)
10. Large colourful outdoor signs can easily catch the attention of passers-by. (Большие яркие уличные вывески могут легко привлечь внимание прохожих.)

Ответ: 1) advertisement; 2) digital media; 3) integrated; 4) advertising agency; 5) traditional advertising; 6) television; 7) sellers; 8) out-of-home advertising; 9) online; 10) signs.