The figure consists of 10 full squares and 2 half squares. Each square has an area of 1 cm * 1 cm = 1 sq cm. The area of the 10 full squares is 10 * 1 sq cm = 10 sq cm. The area of the 2 half squares is equivalent to 1 full square, so 1 * 1 sq cm = 1 sq cm. The total area of the figure is 10 sq cm + 1 sq cm = 11 sq cm.