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Why people get scammed

Ever since the early days of the internet, people have
¹fallen for online scams. But why do we do it?
There appears to be a number of reasons to do with human psychology.

One thing is greed. We all want to get rich quick and
²open up we want to believe in a great new offer. And
as soon as we've input some personal details we realize
there's no ³undo button.

Another, which is common in online dating, is trust. We
may appear to ⁴hit it off with a person who is really
interested in us and keeps us chatting. By gaining our trust
we may even ⁵open up to this complete stranger
about our life relatively quickly. Then they'll take the
opportunity to ask for money and we'll be ⁶picked on
to their situation. The next thing we know, they've
⁷deleted their fake profile picture and we never
hear from them again.

Then there's giving back: the feeling that if someone does
something for us, we need to repay them in some way.
⁸consistently, this quite a common method scammers
use. They do something free for us because they are looking
at the bigger picture and ⁹eventually they'll get far more
from us than we got from them. This could be as little as
¹⁰sympathetic a link to agree to some financial obligation.

So, if you don't want to feel ¹¹actually by the
scammers, make it difficult for them and be careful not to fall
into the usual traps!