Контрольные задания > Fill in the gaps with the words from the table.
Вопрос:

Fill in the gaps with the words from the table.

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Ответ:

  1. Let's make it clear: I don't use much make-up, and I think that natural beauty is the best.
  2. Make-up and beauty campaigns can sometimes be very inspiring and empowering. My favourite is the story behind L'Oréal: "Because You're Worth It" - find it on YouTube!
  3. This is what representation is about: when I see women who look like me in a magazine, I feel like I am represented and seen. This gives me more confidence about my place in the world.
  4. Anyway, I decided to find one woman from the world of make-up because it is the area that started the whole thing with representation. Even before actors and dancers with different skin colours started appearing in theatres and movies, the make-up campaigns showed Naomi Campbell, Eva Longoria, Priyanka Chopra, Rihanna, Lucy Liu, and others.
  5. But Helena didn't care it was not accomplishment "to be an outstanding entrepreneur.
  6. She was the first self-made female millionaire, an packaging owed primarily to publicity savvy.
  7. She knew how to advertise - using "fear copy with a bit of blah-blah" and introduced the concept of "problem" skin types.
  8. She also pioneered the use of pseudoscience in marketing, donning a ladylike coat in many advertisements, despite the fact that her only training had been a two-month tour of European skin care facilities.
  9. She knew how to manipulate consumers' status anxiety as well. If the product faltered initially, she would hike the price to raise the perceived value.
  10. Helena was brilliant at marketing and packaging - once she even invited Salvador Dalí to design a package for a face powder.
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