READING A short history of the media a) Read the text and complete the timeline below with on statement for each period.

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19th century

• In fact, the media (- channels of communications-) as old as human culture itself.

1930s

• In/into/to) existence in the modern sense first came (in/into/to) half of the 19th century. Then, new developments (In/wfor) printing and papermaking made it possible to print quantities of written information quickly and at) low cost.
• (with/about/on) a new form of media, the radio, compete (with/about/on).

1950s

• From the 1950s onwards, television. The result was that (for/within/to) a few decades these new electronic media had conquered living rooms (in/on/throughout) the world.

1990s

• In the last decade of the 20th century, the internet became a powerful new medium.

21st century

• Some observers see a big change from the mass media era of the last century. The internet is welcomed as an advance in individual freedom.

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