VOCABULARY A Choose the best word (a, b or c) to complete the job advertisements.

Solution:

• 1. Sales Account Manager. The blank is numbered 1. The sentence reads: "Edinburgh-based company is seeking a person with sales experience to ... sales worldwide and to ... a large department in the clothing industry." The circled answer is 'a) increase'. This fits the context of a sales role aiming to boost sales.
• 2. Telesales Executive. The blank is numbered 2. The sentence reads: "Our Telesales Executive will have the ... to make effective phone calls to marketing contacts and to ... business meetings for our clients." The implied answer based on context is 'manage' (as in managing calls and meetings). Option 'a) manage' is listed for question 2.
• 3. Telesales Executive. The blank is numbered 3. The sentence reads: "The person will also need to ... communication between our production, sales and marketing departments." The implied answer is 'ensure' or 'maintain'. Among the options for question 3, 'a) create' is available. However, 'create communication' sounds unusual. If we look at the other job description for 'Sales Manager', question 10 has 'deal with' as an option which might fit if the context was different. Without explicit options for 3, we rely on the provided options for question 3, which are a) create, b) plan, c) improve. 'Create' is the most fitting given the options.
• 4. Telesales Executive. The blank is numbered 4. The sentence reads: "Our Telesales Executive will have the ... to make effective phone calls..." The implied answer is 'ability' or 'skill'. Option 'b) ability' is available for question 4.
• 5. Telesales Executive. The blank is numbered 5. The sentence reads: "Our Telesales Executive will have the ... to make effective phone calls to marketing contacts and to ... business meetings for our clients." This blank likely refers to attending or conducting meetings. Option 'b) organise' is available for question 5.
• 6. Telesales Executive. The blank is numbered 6. The sentence reads: "Needs to be able to ... with stress." The implied answer is 'cope'. Option 'a) cope' is available for question 6.
• 7. Telesales Executive. The blank is numbered 7. The sentence reads: "Bebop offers excellent training and promotion ... ." This blank likely refers to 'opportunities' or 'prospects'. Option 'a) opportunities' is available for question 7.
• 8. Sales Manager. The blank is numbered 8. The sentence reads: "Conference and Events Company urgently requires a Sales Manager to ... a team of eight". The implied answer is 'lead' or 'manage'. Option 'b) lead' is available for question 8.
• 9. Sales Manager. The blank is numbered 9. The sentence reads: "You will ... the team and ... future marketing campaigns and ... a new marketing strategy." The first part of the sentence is "You will ... the team". The implied answer is 'lead' or 'manage'. Option 'b) practise' is available for question 9.
• 10. Sales Manager. The blank is numbered 10. The sentence reads: "... all sales staff and their problems. In addition, you ... a new marketing strategy." The implied answer is 'deal with' or 'manage'. Option 'b) deal with' is available for question 10.
• 11. Sales Manager. The blank is numbered 11. The sentence reads: "... future marketing campaigns and ... a new marketing strategy." This blank likely refers to 'develop' or 'create'. Option 'b) control' is available for question 11.
• 12. Sales Manager. The blank is numbered 12. The sentence reads: "... future marketing campaigns and ... a new marketing strategy." This blank likely refers to 'develop' or 'implement'. Option 'b) develop' is available for question 12.

Answer: 1. a) increase; 2. a) manage; 3. a) create; 4. b) ability; 5. b) organise; 6. a) cope; 7. a) opportunities; 8. b) lead; 9. b) practise; 10. b) deal with; 11. b) control; 12. b) develop.