What significant agricultural campaign was launched in the republic in 1954, and what was its unintended consequence?

Analysis of the image:

In 1954, following decisions by the Central Committee of the CPSU, the republic launched a campaign to develop virgin lands.

The unintended consequence was that over 90% of these lands were brought into cultivation by plowing up pastures, which negatively impacted livestock farming.

In summary: The campaign to develop virgin lands, while increasing arable land, harmed the livestock sector.